Manan works with growing businesses on the commercial, operational and technology problems that emerge as they scale. His experience spans business growth, sales and marketing effectiveness, process improvement, digital transformation, change management and AI, with a focus on helping organizations build the capabilities required for their next stage of growth.

An engineer by training, Manan approaches growth as a system. He looks at what is constraining performance, how different parts of the business interact, and where changes to people, processes, technology or commercial strategy can create the greatest impact. He has worked hands-on on problems faced by businesses scaling toward and beyond $100M in revenue.

AI is a major specialization within this broader work. Manan helps organizations move AI from impressive demonstrations to practical systems that improve how work gets done. His work spans generative AI strategy, Microsoft Copilot adoption, use-case prioritization, workflow redesign, AI agents, automation, solution design and employee enablement. A key part of this work is change management: helping teams move from awareness and experimentation to sustained behavioural and workflow change so adoption lasts.

At ALTA, Manan contributes across business growth and transformation, AI strategy, workflow automation, AI-agent implementation, product development, go-to-market initiatives and AI-enabled operating models for professional services firms and other growing businesses. He has also helped deliver more than 50 Microsoft Copilot and AI briefings across sales, marketing, operations, HR, finance and engineering.

Manan is also the Lead Editor of ALTA AI Advantage, ALTA Consulting’s newsletter focused on practical AI developments, adoption, business applications and the changing ways organizations work.

Ask Manan about business scaling, growth strategy, AI adoption, Microsoft Copilot, workflow redesign, AI agents, process improvement and building new organizational capabilities.

Follow Manan on LinkedIn for perspectives on business growth, AI, technology and how people and organizations can build new capabilities as the rules of work change. View Manan’s LinkedIn profile →