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Market Diversification Accelerator Program (MDAP)
Expand Your Business Beyond Borders

Unlock New Global Markets & Reduce Your Risk on U.S. Trade Policies
Future-Proof Your Business with MDAP
What is the Market Diversification Accelerator Program (MDAP)?
The Market Diversification Accelerator Program (MDAP) is a strategic initiative developed by ALTA Consulting and The Export Coach. It is designed to help Canadian businesses navigate international trade uncertainties by expanding into new, lucrative markets worldwide.
Why MDAP?
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Minimize reliance on the U.S. market
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Identify new global business opportunities
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Learn market intelligence, trade compliance & entry strategies
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Get hands-on execution support & compliance training
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Network with like-minded businesses in peer learning groups
The MDAP equips businesses with practical strategies to de-risk their operations, ensuring a smooth, informed, and supported transition into new international markets.

Navigating Global Markets Series
Watch anytime, at your own pace—and start building your global growth strategy today.
Access the full library of recorded webinars from the Navigating Global Markets series. Each session is packed with expert insights, practical strategies, and real-world advice to help Canadian businesses expand internationally and thrive amid trade uncertainty.
Explore the core components of a successful trade strategy that positions Canadian businesses for international success.
Understand how to plan for various trade scenarios that could impact your business.
This session offers strategies for entering new markets, from research to execution.
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May 6
Learn how to effectively assess risks and ensure compliance in foreign markets.
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May 20
Techniques for building effective local market strategies and tactical approaches.
Learn about mitigating risks and seizing expansion opportunities in new markets.
Discover methods for identifying and developing new sources internationally.
A guide on how to find and manage relationships with international partners.
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May 13
Explore strategies for developing your business on a global scale.
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May 27
Metrics and methods to measure the success and performance of your international trade efforts.

Are You Ready for Market Diversification?
Download Our Readiness Assessment Toolkit
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Take our Market Diversification Readiness Check
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Access exclusive step-by-step guides & checklists
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Understand the key risks & opportunities in international trade
Your path to market diversification starts with understanding where you stand.
Want to learn how MDAP can help your business expand globally?
Fill out the form below, and our team will reach out with personalized details.

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