top of page

Market Research for International Diversification

Make Confident, Data-Backed Decisions About Global Expansion.

The Market Research for International Diversification (MRID) is a structured, insight-led consulting program that helps companies evaluate and prepare for global market expansion. We combine proven strategic frameworks with research-grade tools to define the right market, identify high-potential customers, and map a go-to-market plan tailored to international realities.

 

Whether you're exploring one country or evaluating several, MRID turns guesswork into grounded strategy — and positions you to scale internationally with precision.

Why It Matters

Too many international expansions fail not because the offer is wrong, but because the market is misunderstood. Companies overlook real barriers, misread buyer needs, or underestimate what it takes to succeed. MRID gives you:

​​​

✅ Clarity on where to go and how to win
 

✅ Customer intelligence to tailor your offer
 

✅ A tactical go-to-market roadmap
 

✅ A research process backed by seasoned consultants, not assumptions
 

You can’t copy-paste your current strategy into a new market. MRID helps you build the one that fits.

Who It's For

This program is built for growth-oriented companies who are 👇

💰 Generating $10M+ in revenue
 

🌏 Planning to enter new international markets
 

🔎 Willing to invest in research and strategy before sales
 

📈 Looking to mitigate risk and maximize return from expansion

If your team is asking “Which market should we enter next?”, “How big is the opportunity?”, or “Who are the buyers and how do we reach them?”, MRID is the right place to start.

01:

Market & Business Fit Discovery

We begin by mapping your differentiators, offer, and growth potential using our Sandbox + GrowthBlueprint frameworks.

​

✔ Define your core problem solved
✔ Clarify your unique value in-market
✔ Score potential markets for alignment
✔ Prioritize target segments and solutions

​​

Deliverables:

  • Market Alignment Matrix

  • Completed Sandbox Canvas

  • Niche Market Shortlist

02:

Strategic Market Landscape Report

We conduct deep research on your selected target markets — combining IBISWorld, StatCan, AI tools, and expert interpretation.

​

✔ Market Size (TAM/SAM/SOM)
✔ Growth trends, channel models, entry barriers
✔ Buyer behavior, pricing expectations, and competitor snapshots

​

Deliverables:

  • Market Opportunity Report

  • Executive Summary Dashboards

  • Market Sizing Framework & Methodology

03:

Account Identification & ICP Matching

Using an ABM-style approach, we define and source high-potential accounts within the target market.

​

✔ Define your Ideal Customer Profile
✔ Segment prospects using firmographic and psychographic data
✔ Build a CRM-ready account list using verified and enriched sources

​

Deliverables:

  • ICP Worksheet & Persona Profiles

  • Target Account List (CSV/CRM-ready)

  • Account Segmentation Matrix

04:

Go-to-Market Strategy Recommendations

We help you plan how to show up in your new market — and win.

​

✔ Identify optimal entry model (direct, distributor, digital, etc.)
✔ Localized messaging and positioning
✔ Tactical channel recommendations: inbound/outbound/partner
✔ Sales and marketing resource readiness

 

Deliverables:

  • GTM Strategy Brief

  • Market Messaging Guide

  • Channel & Capability Fit Map

What You'll Get

Researched Backed. Consultant Lead.

We don’t just deliver reports. We interpret them with you — through workshops, working sessions, and strategic advisory from senior consultants who’ve led dozens of expansions before.

​

What makes us different:

​​​​

✅ Access to proprietary databases and primary sources
 

✅ Frameworks that translate research into strategy
 

✅ Hands-on support that connects data to decisions

HOLD UP! ✋🏻

Are you a Canadian Company?
This program may be fundable through Government Grants!

Many clients fund part (or all) of their Market Research engagement through federal and provincial programs.

01

CanExport

Up to $50,000 for international market development

02

Ontario Together Trade Fund

Up to $5M for trade resilience and expansion

03

Canada Job Grant

For training Sales and GTM Teams

04

Scale AI

For AI tools or data playing a role in your expansion strategy

Let us help you identify eligible funding and support your application.

Ready to Explore New Markets with Confidence? Let’s build the strategic foundation that ensures your international expansion succeeds — not stalls!

Now's the time!

bottom of page