ABOUT US
Founded in 2015, ALTA Consulting is a boutique management consulting firm that helps companies engineer revenue and reach their potential. We specialize in working with companies in Technology and Professional Services verticals that need assistance with strategy and are looking to grow sales and marketing capabilities.
Hi there… I’m Gord Smith and I’m the Founder of ALTA Consulting. Let me start the ALTA story by telling you where I am today: I’m on a mission to help small and mid-sized companies reach their potential through leadership development and sales and marketing strategy growth.
I began my entrepreneurial career while studying at Wilfrid Laurier University. Looking to do something wildly different for a summer job I was one of the first franchisees at College Pro Window Cleaners. Turned out to be a great way to pay my way through school and the experience of running my own business was a pivotal moment.
Following graduation, I headed into the corporate world and a 25+ year career in sales and marketing, including leadership positions at NCR, SAP, Siebel Systems, Deloitte, Ideaca, and Hitachi. Most of my career was spent specializing in the professional services, high-tech, and financial services industries and so it is fitting that ALTA Consulting gravitates toward the Professional Services and Tech sectors.
Scattered along the way, I kept looking for more “wildly different” experiences and embarked on several entrepreneurial ventures - a retail venture, a start-up software company, a property development company, and a consulting company (Ideaca). As a partner at Ideaca, I helped grow the company to $60 million in revenue which led to a successful acquisition by Hitachi in 2014.
Following the acquisition of Ideaca, I was driven to once again draw on my entrepreneurial passion to embark on a new journey. ALTA Consulting was born!
In all of the mid-sized companies I’ve worked in, or with, there has been a common theme. Growth stalls due to issues around leadership development, scalable processes and systems, and marketing. In order to reach their potential, entrepreneurs, need help with leadership, growth, sales, and marketing. ALTA is here with a team of deeply experienced go-getters who can help in all of these areas!
OUR STORY
OUR CORE VALUES
Figure it out
Courage to experiment
No Egos, More Fun
Tell the kind truth
Be the client
Go Big or Go Home
OUR TEAM
ALTA brings together experienced growth, sales, marketing and AI practitioners who understand the challenges of scaling a professional services firm.
We help founders and leadership teams build stronger leadership systems, create more predictable revenue, integrate AI into everyday work and turn their expertise into repeatable intellectual property. Our approach combines strategic guidance with practical implementation so that good ideas become measurable improvements in how the business operates.
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Gord Smith
Founder and Managing Director
Gord helps founders and leadership teams overcome the barriers that prevent a successful business from becoming truly scalable. His work focuses on leadership development, growth strategy, sales effectiveness, and the systems required to reduce the organization’s dependence on its founder.
For nearly two decades, Gord has helped business leaders solve growth challenges using practical frameworks, including Scaling Up and RAIN Group. His perspective is also shaped by senior sales and leadership roles at organizations including NCR, SAP, Deloitte and Hitachi, and by his experience helping grow a professional services company to $60 million in revenue before its acquisition.
Ask Gord about:
Growth strategy, scaling beyond the founder, leadership development, sales effectiveness and CRM.
Outside of client work, Gord is happiest on a bike, in a sea flea or on the ice.
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Janet Smith
Partner, Business Operations
Janet helps ensure that ALTA has the people, processes and operating discipline needed to deliver an exceptional client experience. As Partner, Business Operations, she brings an operator’s perspective to the firm, connecting strategic priorities with the practical coordination and follow-through required to make them happen.
At ALTA, Janet supports the systems and relationships behind the firm’s work. She is particularly skilled at identifying what needs to be organized, clarified or improved so that clients and colleagues have what they need to succeed.
Ask Janet about:
Business operations, hiring great people, customer experience, sales operations and the realities of running a growing business.
Outside of work, Janet is happiest spending time with family, around a campfire, on the dock, on a hike or at a pub.
Manan Sharma
AI Practice Lead and Business Growth Consultant
Manan helps growing organizations address the commercial, operational, and technology challenges that emerge as they scale. An engineer by training, he approaches growth as a connected system, examining how people, processes, technology, and commercial strategy must work together to improve performance.
As ALTA’s AI Practice Lead, Manan helps organizations move from AI experimentation to practical adoption. His work includes AI strategy, Microsoft Copilot, use-case prioritization, workflow redesign, AI agents, automation and change management. He has helped deliver more than 50 Microsoft Copilot and AI briefings across functions including sales, marketing, operations, finance, HR and engineering.
Ask Manan about:
AI adoption, business scaling, Microsoft Copilot, workflow redesign, AI agents and process improvement.
He is also always happy to talk about engineering, international relations or Formula 1.
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Jimena Calderon
Marketing Practice Manager
Jimena helps professional services firms turn their expertise into clear positioning, credible thought leadership and marketing systems that support sustainable growth. With more than a decade of marketing experience, she works across strategy and execution to help firms communicate their value, reach the right audiences and connect marketing activity to commercial objectives.
At ALTA, Jimena leads marketing initiatives for the firm and its clients. Her work includes positioning, market research, go-to-market planning, account-based marketing, content strategy and digital marketing. She also helps organizations combine human expertise with AI-enabled research, content operations, SEO and answer-engine optimization so their ideas can be discovered, understood, and trusted.
Ask Jimena about:
Marketing strategy, positioning, thought leadership, market research, SEO/AEO and building a repeatable marketing engine.
Jimena is happiest sharing a good meal and a glass of wine with family and friends.
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