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From Project Shop to Growth Engine: How Microsoft & Salesforce Partners Build Land–Adopt–Expand-Renew Motions
Why growth-focused Microsoft and Salesforce partners are ditching project-only models for Land–Adopt–Expand–Renew—and how to make the shift.
Manan Sharma
20 hours ago3 min read
Closing the Voice-Optimization Gap: How Modern Firms Guarantee Brand Voice Consistency
Learn how firms close the Voice-Optimization Gap to create recognizable, AI-ready brand voices that stand out in a crowded market.
Jimena Calderon
Dec 30, 20255 min read
The "Gut Feel" Trap: 5 Telltale Signs Your Capacity Planning
Is your firm flying blind with staffing decisions? Learn 5 signs your capacity planning is broken—and what to do instead.
Manan Sharma
Dec 23, 20252 min read
Escaping the Commodity Trap: How Engineering & IT Firms Build Defensible IP and Deep Industry Expertise
Learn how IT and engineering firms can escape commoditization by building visible IP and vertical expertise.
Gord Smith
Dec 17, 20253 min read
How LLMs Really Scan Your Content: A Strategic Brief for Firm Leaders
A practical, non-technical guide for Professional Services and Technology firm leaders on how large language models (LLMs) engage with your content—and how to evolve from SEO to Answer Engine Optimization (AEO).
Jimena Calderon
Dec 9, 20257 min read
Small Businesses Don’t Know the Difference Between a "Meeting" and a "Chat"
Are your strategy meetings stuck in repeat mode? Learn how to close the execution gap and turn talk into action.
Manan Sharma
Dec 5, 20251 min read
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