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Why Your Sales and Marketing Teams Feel Misaligned: The Resource Gap Explained
Most services firms don’t fail because of weak offerings — they fail because marketing and sales lack the resources to bring those offerings to market. This blog explores the Marketing and Sales Resource Gap and how thought leadership, fractional expertise, and AI can close it.
Jimena Calderon
Oct 83 min read


Onboarding Your First Sales Hire: A 30-60-90 Day Blueprint for Accountability
A 30-60-90 plan for consulting sales hires helps leaders fast-track performance and spot red flags—before burning through time and budget.

Gord Smith
Aug 273 min read


Recession-Proof Revenue With AI Sales Agents Driving Growth When Others Fail
Discover how AI sales agents are helping smart companies grow revenue in a downturn. Explore real tools, results, and next steps with ALTA.

Manan Sharma
Jun 303 min read


Bridging the Gap Between Sales & Delivery in Professional Services
Sales and delivery misalignment drains profits, frustrates clients, and burns out teams. In today’s market, it’s not just inefficient—it’s risky. Fixing it starts with shared goals, structured handoffs, and cross-functional planning. When sales and delivery work as one, firms boost client trust, improve margins, and unlock sustainable growth. Start by inviting delivery to your next sales call—it’s a small step with big impact.

Gord Smith
Jun 114 min read


Strategies to Win Enterprise Clients in an Evolving B2B Sales Consulting Landscape
Learn actionable strategies for B2B sales consulting to win new clients. Overcome challenges and thrive in the evolving B2B sales landscape.
Abhitej Singh
Jan 144 min read


Building a Sales and Marketing Engine: A Founder's Journey
To overcome growth plateaus, founders should focus on building strategic, sustainable sales and marketing processes.

Gord Smith
Sep 11, 20242 min read
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