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Why ABM Still Works — Especially for Strategic Growth
Discover why Account-Based Marketing is a critical lead generation strategy for professional services firms targeting high-value B2B clients.
Jimena Calderon
37 minutes ago4 min read


The Journey to Verticalize Your Consulting Firm
Verticalizing your consulting firm boosts sales, sharpens marketing, and improves delivery. Learn 10 steps to specialize and grow.

Gord Smith
Jul 24 min read


Recession-Proof Revenue With AI Sales Agents Driving Growth When Others Fail
Discover how AI sales agents are helping smart companies grow revenue in a downturn. Explore real tools, results, and next steps with ALTA.

Manan Sharma
Jun 303 min read


Deciding on Business-Development Compensation for Consulting Firms
Learn how to design effective business-development compensation plans for consulting firms to drive growth and align incentives.

Gord Smith
Jun 253 min read


How Market Research Shapes a Successful Go-to-Market Strategy
Discover why market research is essential for building a confident, data-backed go to market strategy in new international markets.
Jimena Calderon
Jun 184 min read


Bridging the Gap Between Sales & Delivery in Professional Services
Sales and delivery misalignment drains profits, frustrates clients, and burns out teams. In today’s market, it’s not just inefficient—it’s risky. Fixing it starts with shared goals, structured handoffs, and cross-functional planning. When sales and delivery work as one, firms boost client trust, improve margins, and unlock sustainable growth. Start by inviting delivery to your next sales call—it’s a small step with big impact.

Gord Smith
Jun 114 min read


Top Marketing Challenges Facing Professional Services Firms in Q2 2025 — And How to Solve Them
Discover the top 4 professional services marketing challenges in 2025 and explore strategies like AI, analytics, and ALTA Consulting to overcome them.
Jimena Calderon
Apr 244 min read


Top 5 AI Assistants in 2025: Why Generative AI Tools Are Dominating Tech Right Now
Explore the evolving landscape of AI Assistants in 2025, focusing on generative AI tools like ChatGPT, Gemini, and Claude.

Manan Sharma
Mar 314 min read


Microsoft AI Agents Are Helping Professional Services Work Smarter
AI agents in professional services are evolving from automation to digital teammates—enhancing decision-making, efficiency, and strategy.

Manan Sharma
Mar 262 min read


Building a Strong Business Development Function in Engineering Firms
Engineering firms thrive on expertise, but without a structured BD approach, growth stalls. Here’s how to equip engineers for sales success.

Gord Smith
Mar 122 min read


Crafting a Winning Roadmap: How to Build an Effective Growth Strategy for Your Business
Discover how to craft effective business growth strategies to overcome barriers, scale operations, and achieve long-term success.

Gord Smith
Mar 52 min read


AI Governance for Small and Medium-Sized Businesses: Navigating the Generative AI Landscape
SMBs can drive innovation with Generative AI—but robust, practical governance is key to ensuring responsible and ethical use.

Manan Sharma
Feb 262 min read


Transforming B2B Sales and Client Acquisition Strategies in 2025: A New Perspective for Mid-Market Professional Services Firms
B2B sales in 2025 demands a digital-first approach. Is your firm ready to embrace AI, RevOps, and personalized engagement?
Abhitej Singh
Feb 193 min read


Navigating New Markets: Key Considerations in Light of U.S. Tariffs
Navigating US tariffs? A strategic market entry plan is crucial for business growth. Learn key factors to consider for successful expansion.

Gord Smith
Feb 53 min read


Master Your Go-to-Market Strategy with a Fractional CMO
Learn how a Fractional CMO can transform your go-to marketing strategy to achieve growth and competitive advantage with minimal investment.
Jimena Calderon
Jan 293 min read


Boosting Efficiency for SMBs in Professional Services with Copilot Agents
Boost productivity by 25% with Copilot agents! Automate tasks, enhance accuracy, and streamline workflows.

Manan Sharma
Jan 222 min read


81% of HR Leaders Are Embracing AI - Here's How Microsoft Copilot Is Leading the Charge
81% of HR leaders are using AI like Microsoft Copilot to save time, enhance workflows, and focus on driving talent strategies.

Manan Sharma
Dec 27, 20243 min read


How to Plan a Transformative Strategic Retreat: A Leader's Guide
Strategic retreats ignite innovation, align leadership, and set clear paths forward—transforming challenges into opportunities for growth.

Gord Smith
Dec 19, 20243 min read


The Future of Sales: How AI is Driving Efficiency and Revenue in Professional Services
Generative AI revolutionizes professional services by boosting efficiency, personalizing sales, and driving revenue growth.
Abhitej Singh
Dec 12, 20243 min read


The Q4 Push: Maximizing Client Relationships to Drive Year-End Growth
Unlock year-end growth with strategic client relationships. Maximize Q4 wins by focusing on value, trust, & tailored solutions for success.
Abhitej Singh
Dec 4, 20245 min read
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