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Cash Flow Isn’t Just Finance, It’s Strategy
Why managing cash flow isn’t only a finance task—it's a strategic lever for tech and consulting firms. Learn six tactical steps for turning cash into competitive advantage.

Gord Smith
Nov 193 min read


How to Plan a Transformative Strategic Retreat: A Leader’s Guide to AI and Cashflow Alignment
Strategic retreats are more than offsites — they’re growth accelerators. This guide shows leaders how to plan a retreat that blends reflection, AI learning, and cashflow clarity to align teams and set a confident path for 2026.

Gord Smith
Oct 274 min read


Why Multi-Tool Orchestration Matters for Scalable Marketing Growth
Learn why multi-tool orchestration is the foundation of scalable marketing growth, and how to choose, measure, and optimize your integrated tech stack.
Jimena Calderon
Oct 224 min read


Why Your Sales and Marketing Teams Feel Misaligned: The Resource Gap Explained
Most services firms don’t fail because of weak offerings — they fail because marketing and sales lack the resources to bring those offerings to market. This blog explores the Marketing and Sales Resource Gap and how thought leadership, fractional expertise, and AI can close it.
Jimena Calderon
Oct 83 min read


Founders’ Fears and Frustrations
Fear never fully disappears on the founder journey, it just evolves. From losing a major client to falling behind on AI, these fears are signals, not stop signs. This article outlines 5 common founder fears and gives you practical, proven strategies to use them as catalysts for clarity, action, and business growth.

Gord Smith
Sep 173 min read


Vibe Coding: The Competitive Edge Business Services Consultants Need Now
Vibe coding is changing the game for consultants. Instead of waiting on dev teams, you can now generate functional software using natural language—and deliver working solutions in days, not months. This blog explores how vibe coding gives professional services firms a strategic edge, from margin expansion to real-time client value delivery.

Manan Sharma
Sep 102 min read


Navigating the New Business Crunch: Cutting-Edge Demand Gen Tactics for Consulting Firms
Discover 10 advanced demand gen tactics to help consulting firms stand out, fill pipelines, and win high-value clients in a crowded market.

Gord Smith
Aug 203 min read


Why Consulting Firms Can’t Afford to Skip a Growth Lab
Growth Lab consulting helps firms benchmark peers, align teams, and execute 10 high-ROI initiatives in just 4 weeks for faster growth.

Gord Smith
Aug 72 min read


How AEO and GEO Are Unlocking New Visibility for Consulting Firms
Discover how AEO and GEO help consulting firms build trust and visibility by optimizing for AI and voice-first search experiences.
Jimena Calderon
Aug 63 min read


HubSpot and ChatGPT: Ask Questions, Get Insights
Discover how HubSpot's ChatGPT Deep Research Connector transforms customer data into actionable insights. Learn setup, use cases, and security features for marketing, sales, and service teams.

Manan Sharma
Jul 303 min read


How to Decide: Agent vs. Agentic Approach
Learn how to choose the right AI solution: Generative AI, AI agents, or agentic systems in this guide on Agent vs. Agentic Approach.

Manan Sharma
Jul 233 min read


Why ABM Still Works — Especially for Strategic Growth
Discover why Account-Based Marketing is a critical lead generation strategy for professional services firms targeting high-value B2B clients.
Jimena Calderon
Jul 164 min read


The Journey to Verticalize Your Consulting Firm
Verticalizing your consulting firm boosts sales, sharpens marketing, and improves delivery. Learn 10 steps to specialize and grow.

Gord Smith
Jul 24 min read


Recession-Proof Revenue With AI Sales Agents Driving Growth When Others Fail
Discover how AI sales agents are helping smart companies grow revenue in a downturn. Explore real tools, results, and next steps with ALTA.

Manan Sharma
Jun 303 min read


Deciding on Business-Development Compensation for Consulting Firms
Learn how to design effective business-development compensation plans for consulting firms to drive growth and align incentives.

Gord Smith
Jun 253 min read


How Market Research Shapes a Successful Go-to-Market Strategy
Discover why market research is essential for building a confident, data-backed go to market strategy in new international markets.
Jimena Calderon
Jun 184 min read


Bridging the Gap Between Sales & Delivery in Professional Services
Sales and delivery misalignment drains profits, frustrates clients, and burns out teams. In today’s market, it’s not just inefficient—it’s risky. Fixing it starts with shared goals, structured handoffs, and cross-functional planning. When sales and delivery work as one, firms boost client trust, improve margins, and unlock sustainable growth. Start by inviting delivery to your next sales call—it’s a small step with big impact.

Gord Smith
Jun 114 min read


Top Marketing Challenges Facing Professional Services Firms in Q2 2025 — And How to Solve Them
Discover the top 4 professional services marketing challenges in 2025 and explore strategies like AI, analytics, and ALTA Consulting to overcome them.
Jimena Calderon
Apr 244 min read


Top 5 AI Assistants in 2025: Why Generative AI Tools Are Dominating Tech Right Now
Explore the evolving landscape of AI Assistants in 2025, focusing on generative AI tools like ChatGPT, Gemini, and Claude.

Manan Sharma
Mar 314 min read


Microsoft AI Agents Are Helping Professional Services Work Smarter
AI agents in professional services are evolving from automation to digital teammates—enhancing decision-making, efficiency, and strategy.

Manan Sharma
Mar 262 min read
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