Helping you engineer more revenue over the holidays.

Updated: Apr 25

Holiday Season During A Pandemic? Expect Higher Spending Than Last Year

McKinsey & Company conducted consumer research that may surprise you about the upcoming holiday season.

  1. 39% of consumers say they will spend more than last year on special shopping days

  2. 48% say they make their holiday purchase(s) based on better pricing and promotions

  3. 31% are planning to rely on social media for their purchase ideas

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Digital Is Top-Priority For Holiday Shopping Events

This article out of McKinsey & Company details a four domino sequence that sales leaders inside of top organizations are adopting to improve sales ROI by up to 20%. The first step involves creating a commercial hub for your sales leaders to draw continuous insights from, leading to higher quality opportunities. Building an engine for insights is a critical component of automating opportunity.

Insights out of HubSpot and Campaign Monitor show staggering info about how buyers decide what to buy on Black Friday & Cyber Monday.

  1. 61% of buyers click on one or more Black Friday specific ads

  2. 38% of those that click on a Black Friday ad convert to purchase

  3. 20% of website visits during the holidays come from email marketing campaigns

  4. 21% of buyers claim social media is where they saw an ad for something they bought

  5. It’s projected that 2020 will have over 33% more online spend during the holidays than 2019

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We want to remind that we can help with your CRM and HubSpot needs.

  1. Do you need help maximizing performance with your existing HubSpot account?

  2. Is your team having a hard time committing to best practices?

  3. Are you currently using a spreadsheet for your customer database?

It’s time to talk to us.

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