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Helping you engineer more revenue over the holidays.

Updated: Feb 21, 2023

Holiday Season During A Pandemic? Expect Higher Spending Than Last Year

McKinsey & Company conducted consumer research that may surprise you about the upcoming holiday season.

  1. 39% of consumers say they will spend more than last year on special shopping days

  2. 48% say they make their holiday purchase(s) based on better pricing and promotions

  3. 31% are planning to rely on social media for their purchase ideas

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Digital Is Top-Priority For Holiday Shopping Events

This article out of McKinsey & Company details a four domino sequence that sales leaders inside of top organizations are adopting to improve sales ROI by up to 20%. The first step involves creating a commercial hub for your sales leaders to draw continuous insights from, leading to higher quality opportunities. Building an engine for insights is a critical component of automating opportunity.

Insights out of HubSpot and Campaign Monitor show staggering info about how buyers decide what to buy on Black Friday & Cyber Monday.

  1. 61% of buyers click on one or more Black Friday specific ads

  2. 38% of those that click on a Black Friday ad convert to purchase

  3. 20% of website visits during the holidays come from email marketing campaigns

  4. 21% of buyers claim social media is where they saw an ad for something they bought

  5. It’s projected that 2020 will have over 33% more online spend during the holidays than 2019

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Did you know that we’re a HubSpot partner?

It’s no secret that we love HubSpot.

We want to remind that we can help with your CRM and HubSpot needs.

  1. Do you need help maximizing performance with your existing HubSpot account?

  2. Is your team having a hard time committing to best practices?

  3. Are you currently using a spreadsheet for your customer database?

It’s time to talk to us.

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Want to implement the insights in this article?

At ALTA, our goal is a holistic approach designed to drive increased revenue by combining strategy, training and execution. Get in touch today and we’ll guide you to better sales and marketing capabilities.

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