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Introducing the Seller-Doer Effectiveness Study, a clinical study of growth across 20 firms.

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Sales Team Not Producing Results? Here's Why
You hired sellers, they're working hard, and the pipeline still isn't converting. Before you replace anyone, here's why the cause almost always sits upstream of the sales team itself.

Gord Smith
Aug 186 min read


Can You Scale a Firm Without a Sales Team?
Conventional wisdom says every growing firm eventually needs a sales team. One firm in ALTA's research, at two billion dollars in revenue, proves otherwise. Here's what actually determines whether you need one.

Gord Smith
Aug 66 min read


Why Your Sales Team Looks Busy and Your Numbers Are Still Wrong
Six consecutive months of missed revenue with no clear explanation isn't a forecasting problem, it's a broken commercial engine. Here's how to diagnose

Gord Smith
Jun 287 min read


Is Insight Selling Still Relevant in the Age of AI?
Insight selling in the age of AI is still relevant, but it has changed. Buyers can access more information, so sellers must add context, judgment, and strategic interpretation.

Manan Sharma
May 274 min read
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