Why Consulting Firms Can’t Afford to Skip a Growth Lab
- Gord Smith

- Aug 7
- 2 min read
Updated: Aug 21
Small to mid-sized consultancies often find themselves in the “do-tank”—delivering projects, chasing new business, and firefighting internal knots—with no clear runway for real, sustained growth. A dedicated Growth Lab cuts through that chaos, shining a light on your biggest blockers and accelerators so you can focus on the ten high-impact moves that will move the needle fastest .
What Is a Growth Lab?
A Growth Lab is a four-week sprint where we blend your own performance data with comparisons to 15 peer firms, then work side-by-side in a hands-on workshop. The result isn’t another deck that gathers dust—it’s a one-page “Growth Blueprint” and a 30-60-90-day roadmap for ten concrete initiatives, each with an owner, success metric, and next steps you can kick off immediately.
The Benefits You’ll See
Fact-based focus: No more gut-feel debates—just clear, data-driven priorities.
Peer perspective: Spot where you lead, where you lag, and what you can learn from others.
Team alignment: A shared workshop gets principals, project leads, sales, and HR all rowing together.
Built-to-execute plan: Ten rapid-pilot initiatives, scoped to deliver real ROI in 90 days.
Core Objectives
Pinpoint your biggest growth blockers and accelerators
Benchmark your performance against 15 similar firms
Co-create a ten-step action plan ready for immediate launch
Ten Growth Actions to Tackle Your Top Challenges
Build a scalable commercial sales engine: Design a repeatable process (lead gen → discovery → proposal → close) with clear handoffs, CRM workflows, qualification checklists, and email sequences. This frees principals from ad-hoc selling and fuels predictable deal flow.
Equip consultants to grow accounts: Develop an “account-growth playbook” and deliver training on spotting expansion signals, framing outcome-driven conversations, and running light-touch review cadences. Turn every consultant into a proactive revenue driver.
Tighten sales-delivery alignment: Institute a standing handoff sync (weekly or bi-weekly) so sales briefs delivery on evolving client needs and delivery flags capacity or scope tweaks. Fewer surprises, happier clients, stronger margins.
Standardize your delivery methodology: Codify best-practice templates, stage-gates, quality checklists, and a simple project playbook. Protect margins and maintain quality as the team grows.
Diversify your client mix: Reduce concentration risk by targeting new industries, geographies, or service lines. A broader portfolio smooths revenue streams and guards against a single client’s budget cut.
Smooth out cash-flow volatility: Align billing milestones with resource forecasts, build a small reserve, and visualize pipeline-to-cash timing. Consistent invoicing and visibility keep working capital healthy.
Preserve your culture at scale: Introduce intentional rituals—monthly all-hands with peer recognition, mentoring circles, and informal “lunch & learns.” Keep your values alive as you grow from 10 to 50 people.
Elevate pricing and packaging: Move beyond time-and-materials. Pilot value-based packages, fixed-fee pilots, or outcome-driven agreements to boost margins and align incentives with clients’ success.
Adopt and upskill on key technologies: Identify your must-have tools (AI/automation, data analytics, collaboration platforms), certify your team, and embed them in your delivery and sales playbooks. Stay ahead of client expectations.
Capture institutional knowledge: Launch a micro-wiki that automatically tags “lessons learned” from each project. Searchable snippets and short video tips turn tribal wisdom into firm-wide assets.
Ready to turn these ideas into action?
Let’s schedule your Growth Lab kickoff and build the map you need to drive sustainable, scalable growth—fast. Talk to us today!




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