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Introducing the Seller-Doer Effectiveness Study, a clinical study of growth across 20 firms.

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Token Economics Will Determine Which AI Strategies Actually Scale
AI is getting cheaper, but many consulting firms are watching their AI costs climb anyway. Here's why cost per token is the wrong metric, and what actually determines which AI strategies scale.

Manan Sharma
Jul 1710 min read


How Much to Spend on Marketing: Professional Services
Most technical professional services firms think they're investing enough in marketing. The data says otherwise, by a wide margin. Here's the benchmark gap, why it persists, and what it's quietly costing your growth.

Gord Smith
Jul 146 min read


How Professional Services IP Builds Firm Value Beyond the Balance Sheet
Professional services IP can turn expertise into a scalable asset. Learn the six types of IP that help firms grow, differentiate, and command stronger valuations.

Gord Smith
May 137 min read


Why AI Won’t Fix Your Messaging Problem (And What Actually Will)
AI can scale your marketing, but it can't create differentiation from scratch. Learn how professional services firms can use AI as a copilot to build messaging that actually stands out.
Jimena Calderon
May 47 min read


Why Accountability Fails Without a Weekly Commercial Cadence
In consulting, top-tier talent isn't enough to prevent slipped deadlines and team burnout. Discover why a structured meeting cadence is the missing link to true accountability, and how the Leverage app can transform your firm's resource allocation.

Manan Sharma
Mar 135 min read


Why is a 100% Billable Utilization Rate a Sign of Operational Failure?
A 100% billable utilization rate may look efficient, but it often signals operational fragility. Sustainable firms protect capacity to stay agile, profitable, and resilient

Manan Sharma
Feb 64 min read


How Consulting Firms Can Harness Market Intent Signals to Elevate Prospecting Strategy
Most firms don’t need more leads—they need better timing. Intent signals help identify the 5% of prospects who are actually ready to buy. Learn how to turn anonymous buyer behavior into qualified opportunities and close deals faster.
Jimena Calderon
Sep 3, 20253 min read


The Journey to Verticalize Your Consulting Firm
Verticalizing your consulting firm boosts sales, sharpens marketing, and improves delivery. Learn 10 steps to specialize and grow.

Gord Smith
Jul 2, 20254 min read
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