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From Project Shop to Growth Engine: How Microsoft & Salesforce Partners Build Land–Adopt–Expand-Renew Motions
Why growth-focused Microsoft and Salesforce partners are ditching project-only models for Land–Adopt–Expand–Renew—and how to make the shift.
Manan Sharma
4 days ago3 min read
Why Building Marketing Skills Internally (and Knowing When to Outsource) Drives Firm Growth
Learn how skill gaps and limited capacity impact marketing strategy execution and how ALTA’s fractional team helps you scale.
Jimena Calderon
Nov 26, 20253 min read
Why Multi-Tool Orchestration Matters for Scalable Marketing Growth
Learn why multi-tool orchestration is the foundation of scalable marketing growth, and how to choose, measure, and optimize your integrated tech stack.
Jimena Calderon
Oct 22, 20254 min read
Why ABM Still Works — Especially for Strategic Growth
Discover why Account-Based Marketing is a critical lead generation strategy for professional services firms targeting high-value B2B clients.
Jimena Calderon
Jul 16, 20254 min read
Recession-Proof Revenue With AI Sales Agents Driving Growth When Others Fail
Discover how AI sales agents are helping smart companies grow revenue in a downturn. Explore real tools, results, and next steps with ALTA.
Manan Sharma
Jun 30, 20253 min read
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