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Introducing the Seller-Doer Effectiveness Study, a clinical study of growth across 20 firms.

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Why Fixing One Function Never Breaks a Plateau
Most professional services firms stuck at a growth plateau aren't broken in one place, they're fragmented across many. Here's why fixing one function never restores compounding, and what a coordinated operating model does instead.

Gord Smith
Jun 34 min read


Is Insight Selling Still Relevant in the Age of AI?
Insight selling in the age of AI is still relevant, but it has changed. Buyers can access more information, so sellers must add context, judgment, and strategic interpretation.

Manan Sharma
May 274 min read


Why Insight Selling in Professional Services Just Got Harder, and More Important Than Ever
As AI makes information more accessible, insight selling in professional services has become the differentiator. Learn the six insights that still move client conversations forward.

Gord Smith
May 226 min read


AI Growth Strategy: AI Will Not Save a Fragmented Growth System
AI is not a growth strategy on its own. Learn how professional services firms can use AI growth strategy to improve visibility, sales intelligence, and marketing precision without accelerating operational chaos.

Gord Smith
May 203 min read


How Professional Services IP Builds Firm Value Beyond the Balance Sheet
Professional services IP can turn expertise into a scalable asset. Learn the six types of IP that help firms grow, differentiate, and command stronger valuations.

Gord Smith
May 137 min read


Why Commercial Alignment Matters More Than Marketing Activity in Professional Services
Many professional services firms increase marketing activity when growth slows, but visibility alone does not drive revenue. Learn why commercial alignment between marketing and sales creates stronger pipeline momentum, sharper messaging, and sustainable growth.

Gord Smith
May 83 min read
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