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HubSpot and ChatGPT: Ask Questions, Get Insights
Discover how HubSpot's ChatGPT Deep Research Connector transforms customer data into actionable insights. Learn setup, use cases, and security features for marketing, sales, and service teams.

Manan Sharma
Jul 303 min read


How to Decide: Agent vs. Agentic Approach
Learn how to choose the right AI solution: Generative AI, AI agents, or agentic systems in this guide on Agent vs. Agentic Approach.

Manan Sharma
Jul 233 min read


Why ABM Still Works — Especially for Strategic Growth
Discover why Account-Based Marketing is a critical lead generation strategy for professional services firms targeting high-value B2B clients.
Jimena Calderon
Jul 164 min read


The GenAI Subscription Paradox: Buying Tools We Don't Know How to Use
Businesses are racing to adopt generative AI—but most employees don’t know how to use it. This gap between investment and implementation is slowing down ROI and eroding competitive advantage. At ALTA Consulting, we believe growth isn’t just about tools—it’s about equipping your people to use them. The right roadmap turns confusion into capability.

Manan Sharma
Jul 92 min read


The Journey to Verticalize Your Consulting Firm
Verticalizing your consulting firm boosts sales, sharpens marketing, and improves delivery. Learn 10 steps to specialize and grow.

Gord Smith
Jul 24 min read


Recession-Proof Revenue With AI Sales Agents Driving Growth When Others Fail
Discover how AI sales agents are helping smart companies grow revenue in a downturn. Explore real tools, results, and next steps with ALTA.

Manan Sharma
Jun 303 min read
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