BLOGS

Discover how AEO and GEO help consulting firms build trust and visibility by optimizing for AI and voice-first search experiences.

Discover how HubSpot's ChatGPT Deep Research Connector transforms customer data into actionable insights. Learn setup, use cases, and security features for marketing, sales, and service teams.

Learn how to choose the right AI solution: Generative AI, AI agents, or agentic systems in this guide on Agent vs. Agentic Approach.

Discover why Account-Based Marketing is a critical lead generation strategy for professional services firms targeting high-value B2B clients.

Businesses are racing to adopt generative AI—but most employees don’t know how to use it. This gap between investment and implementation is slowing down ROI and eroding competitive advantage. At ALTA Consulting, we believe growth isn’t just about tools—it’s about equipping your people to use them. The right roadmap turns confusion into capability.

Verticalizing your consulting firm boosts sales, sharpens marketing, and improves delivery. Learn 10 steps to specialize and grow.